Datonics Takes Part in Ukrainian Employment Relief Program

To take a part in the effort to help Ukrainian war refugees, Datonics has opened a vacancy on its Custom Segments team. The initiative – part of a government-sponsored program in Israel for repatriates and refugees who recently left Ukraine – is seeking to bring on a Junior Content Analyst to our Product Operations Team.   

The position will be responsible for setting up data plans and custom targeting audiences for our online advertiser and marketer clients, helping our team with QA, writing classification rules and more.  

Our involvement in this initiative follows in Datonics’ footsteps of taking part in charitable causes and giveback initiatives. Recently, our CEO traveled to Senegal with Team Daya, a group building primary schools in remote regions of the world. And Datonics has supported a variety of nonprofits throughout the pandemic including local New York area restaurants and businesses, food insecurity, Fund for Public Schools, and more. 

In all our efforts, we are focused on contributing in the best way we can. We can't stop the war in Ukraine, but we can provide a friendly, supportive and respectful workplace to someone whose life has been impacted. The ability to work remotely and flexible hours can be especially accommodating to mothers, who have been disproportionally displaced. The nature of the Datonics open role also factors in the ability to continue working when the individual is able to return to Ukraine.  

To account for a possible language barrier, Datonics has developed a written home exercise to supplement video interviews.  

We look forward to greeting a new teammate and encourage all suitable candidates to contact us!

Datonics Launches Multicultural Audience Segments

Datonics has launched new audience segments that explore all facets of culture, values, languages, communication styles and media consumption habits of millions of multicultural consumers across North America.  

A multicultural marketing strategy has become necessary to create successful diversity marketing campaigns, especially when the target audience is Gen Z. According to Pew Research Center, nearly half of post-Millennials are racial or ethnic minorities. Datonics’ new multicultural audience segments address the growing need for marketers to incorporate signals from a variety of cultures into campaigns.  

Datonics multicultural audiences are collected to recognize the differences in culture of a target market and provide accurate and reliable representation of consumer preferences and behaviors, interests, and other attributes that are helpful to marketers looking to acquire customers and offer products and services that resonate.  

Advertisers also benefit from consumers feeling more connected to their brands. By using Datonics’ multicultural audience segments, consumers feel seen, heard and understood — which helps brands to build trust and enables consumers to identify with brands’ products.

Marketers can currently access Datonics’ new multicultural audience segments via all leading DSPs, DMPs, CTV platforms, social platforms such as Facebook, Instagram and more. Check out our site for details.  

Mother’s Day 2022 – Predictions and Tips

Mother’s Day is a time to shower mother figures with love and appreciation for all their hard work. While love languages may be diverse, the annual NRF Mother’s Day survey shows that 75% of people choose to buy a warm greeting card, 72% pick flowers and 57% focus on special outings.

Spending in general for this holiday has gone up for an individual's budget from around $179 in 2018 to an estimated $245 in 2022. On a national level these numbers are estimated to be up to $31.7 billion in total spending.

The breakdown of this spending can be seen with 30% choosing to shop primarily online, 30% choosing department stores, 27% at specialty stores, and 23% at local shops. 

Marketing Tips

Marketing teams should approach Mother’s Day with an opportunistic perspective as the numbers show there is tremendous potential. Companies of all varieties can market and rebrand their narrative to be “on brand” for the holiday. Creating meaning in Mother’s Day experiences can be so broad and pushing those boundaries will allow for more potential purchases at this opportune moment. 

Companies should invest strongly in keyword email campaigns as well as highlight their key products and services that can be utilized for the holiday. With distinct breakdowns of shoppers for online and in-person, marketing teams should ensure they have strategy implemented in both spheres. Online campaigns and sales targeted to Mother’s Day shoppers as well as in-store specific promotions on packaging will go a long way.

As long as the message gets across: for mom, it's worth it!

Datonics Introduces New Initiative to Reduce Carbon Emissions

As we at Datonics celebrate Earth Day, we reflect on our commitment to protect and preserve our beautiful planet and help build a more sustainable future for all.

In the past couple of years, we’ve partnered with The Nature Conservancy, a nonprofit focusing on tackling climate change, protecting land and water, providing food and water sustainably and building healthy cities, as well as One Tree Planted, a nonprofit that works to have one tree planted for every dollar it receives in donations.

The work doesn’t stop there. This year, we’re working with our clients in our latest giveback initiative to help make every corner of our planet better and reduce emissions through carbon offsetting. Whether it’s buying a manufactured product or driving a car, our daily activities produce carbon emissions which put harmful carbon dioxide into the environment. To help reduce the impact of the carbon emissions we produce through these everyday activities, carbon offsets fund projects like reforestation, farm power, and landfill gas capture and remove carbon from the environment.

For new advertisers buying Datonics data: for every $1,000 of ad spend we will offset 10,000 lbs of carbon, about what the average American car emits every year.

Reach out to learn more about what we’re doing this Earth Day and how to join us in this important cause!

Datonics Offers Cannabis Data

Cannabis is a growing market in North America. In the U.S., there are currently 18 states in which recreational marijuana is legal. In Canada, recreational marijuana is legal throughout the country. Consumer interest level in cannabis and cannabis-related products has grown since being legalized. According to the Morning Consult, 1 in 3 U.S. adults, and half of millennials, have tried a CBD product.

Consumers across North America are embracing the benefits of cannabis in its many forms including both CBD and THC products. According to the same Morning Consult study, the anxiety-inducing pandemic has led to an increase in consumer interest, and people are turning to cannabis products to treat pain, anxiety, improve sleep, inhibit arthritis symptoms, offset symptoms of depression and reduce PTSD.

The availability of cannabis is creating new interests and mindsets among U.S. and Canadian populations. Cannabis use can indicate a variety of tendencies including being health-conscious, interest in entertainment and an openness to new activities.

So how can marketers incorporate this trend into their campaigns? Reaching these new audiences can help brands to scale by introducing their products to a new group.

Marketers can now reach cannabis audiences through Datonics data, which offers segments relating to both cannabis use and location-based data.  

Scenes from Senegal – Our CEO’s Trip to Build a Primary School with Team Daya

Last week, Datonics CEO Michael Benedek took a trip to Senegal to help lay the groundwork for a school build in Nguiddine Keur Sara in the Fatick region of Senegal. The initiative was organized by Team Daya, a group of executives from the advertising & technology industries who are building primary schools in some of the most impoverished places in the world that lack adequate school structure.

Learn more about the initiative here, and consider supporting this important cause.

Some beautiful scenes were captured on this trip.

Datonics expands relationship with Xandr in CTV, Offering Marketers Increased Opportunity to Reach Consumers

New available data incorporates the U.S. and Canada, giving marketers broader ability to engage North American audiences

Digital data pioneer Datonics and Xandr have expanded their longstanding relationship into CTV, providing brands and advertisers increased opportunity to reach consumers on the growing channel. The companies are also expanding their data integration into the entire North American region with rich data segments now available on both U.S. and Canadian audiences.

CTV as a channel continues to rise with consumers across North America cutting the cable cord and relying solely on streaming channels. According to eMarketer, less than 50% of Canadian households will have pay TV in 2022, indicating that the majority of the population now watch TV via streaming channels only. In 2021, 78% of consumers in the United States were using a subscription video-on-demand service.

With CTV making massive leaps in consumer adoption, inventory and advertising options are increasing as well. By providing marketers with a deep and extensive data set to use within the medium, Xandr and Datonics are helping to increase ROI and efficiency of their spend and create highly effective campaigns. Marketers benefit from being able to scale audiences more quickly, especially with increased access to Canadian consumers.

Datonics is providing Xandr’s segment data on their global programmatic advertising marketplace. Datonics data is mapped to a continually updated household IP, giving advertisers enhanced accuracy and scale, as well as breadth and depth of segments available for CTV.

Datonics data is built on 300+ million monthly users, aggregated from a network of online websites and best-in-class specialty data partners, includes 1,300 segments of search, intent, life-stage, behavioral, B2B, demographic, point-of-interest and past purchase segments. Datonics also offers an unlimited number of custom segments that can be built from keywords or location visits. Sample prepackaged segment categories include:

·         Automotive

·         Business and Industry

·         Casual Dining

·         Retail/Footwear

·         Finance & Money

·         DEMO

·         Sports

·         Career & Employment

·         Internet & Software

·         Shopping Intent

·         Gaming

·         Style & Fashion

·         Car Rental

·         Discount Clothes / Rack Stores

·         QSR

·         Tech Enthusiasts

·         Home & Garden

·         Education

·         Electronics

·         Clothing & Accessories

·         Travel

·         Retail/Department Stores

Support Team Daya – An Initiative to Bring Education to Impoverished Regions

Our CEO Michael Benedek is about to embark on a trip to Senegal with Team Daya, a group of executives from the advertising & technology industries who are building primary schools in some of the most impoverished places in the world that lack adequate school structure.

Team Dayā (Dayā means kindness in Nepali) was founded in 2018, and completed its first school groundbreaking in Dhayapur, Nepal in October 2019. The group has plans to fund two additional schools, one in Senegal and one in Central America.

Michael, along with other Team Daya members, will be traveling to Nguiddine Keur Sara in the Fatick region of Senegal to begin the build and meet the community. The school will be used by first graders (35 students), second graders (35 students) and third graders (34 students). The current school, started in October 2019, is built from sticks and straw.  It has two temporary classrooms used by three local communities.

Some wonderful pictures here.

Learn more about the initiative here, and consider supporting this important cause.

Datonics Data Now Available in TransUnion’s TruAudience Data Marketplace, Enabling Marketers to Reach Key Audiences in Booming CTV Environment

Digital data pioneer Datonics has made its connected TV data available within the TruAudience® Data Marketplace. This data integration offers advertisers a valuable resource, enabling more effective audience reach across the digital video advertising ecosystem.

CTV continues to gain user adoption and is quickly becoming an important medium for marketers to consider. According to eMarketer, 2020 saw 104.7 million US households use CTV — a number forecasted to increase to 113 million by 2024 to represent nearly 86% of all households. Further, US CTV ad spend is expected to grow to more than $17.4 billion in 2022.

“TransUnion has built a robust data offering for advertisers through its TruAudience Data Marketplace, allowing advertisers to reach consumers across all types of devices. We are happy to integrate our CTV data into this marketplace and offer advertisers the added intelligence to activate campaigns more efficiently and effectively,” said Michael Benedek, CEO, Datonics.  

“Datonics data is a powerful addition to the TruAudience Data Marketplace, which helps advertisers reach nearly every connected US household — over 80 million connected homes in total. The precision, rapid onboarding and access to leading streaming publishers and platforms helps enable consistency and scale,” said Michelle Swanston, VP Customer Success and Data Marketplace at TransUnion.

Datonics data is built on more than 300 million monthly users, aggregated from a network of online websites and best-in-class specialty data partners, and includes 1,300 segments of search, intent, life-stage, behavioral, B2B, demographic, point-of-interest and past purchase segments. Datonics also offers an unlimited number of custom segments that can be built from keywords or location visits. A sample of prepackaged segment categories include:

·         Automotive

·         Business & Industry

·         Car Rental

·         Career & Employment

·         Casual Dining

·         Clothing & Accessories

·         Demo

·         Discount Clothes / Rack Stores

·         Education

·         Electronics

·         Finance & Money

·         Gaming

·         Home & Garden

·         Internet & Software

·         Shopping Intent

·         QSR

·         Retail/Department Stores

·         Retail/Footwear

·          Sports

·         Style & Fashion

·         Tech Enthusiasts

·         Travel

Explore the features and benefits of the TruAudience Data Marketplace. More information on Datonics CTV audiences can be found here..

eCommerce Lessons from Valentine’s Day

This year’s Valentine’s Day provided a positive picture of the ecommerce landscape. Sales were up and people were eager to celebrate. According to the NRF, Valentine’s Day 2022 spending reached $23.9 billion, up from $21.8 billion in 2021 and the second-highest year on record.

Consumer behavior around the holiday also provided learnings for ecommerce brands, who are eager to understand how purchasing behaviors have changed from the pandemic. Let’s dive into the top takeaways:  

·       Lean into the Holiday Spirit: There were some sensitivities over the past two years, which led some brands to approach holidays with a level of hesitancy. This past Valentine’s Day showed us that this is no longer the case. Consumers are ready to celebrate! Leaning into the holiday spirit helps to drive sales. Ecommerce shops dedicated the day to the spirit of love and transformed their platform into a theme of red roses and hearts to attract the potential customers. Being festive for future events is sure to pay off.

·       Consider Experiences: Consumers are reinvesting in experiences, and these types of offers were attractive this Valentine’s Day. Studies indicate that demand for experiences like sports games and concerts have reached a pre pandemic peak. As life resumes and society heals from isolation, this year’s Valentine's Day consumer spending followed suit. To capitalize on the revived interest, retailers and local shops can consider offering new experiences in partnership with others.

·       Promotional Deals: Tried-and-true tactics like promotional offers are still high sales drivers. 2-for-1 discounts and specific holiday-themed packages pushed customers to purchase. And don’t forget free shipping and an easy return policy! Timed to a promotion, free shipping and easy returns always go a long way.

Valentine’s Day’s love language is undeniably… gift giving. While the spectrum of giving spans romantic partners, platonic friends, bosses, and work acquaintances, the level of gifting has escalated considerably across the board, and we expect that future holidays will be even more reason for people to come out.

Time to get ready for St. Patrick’s Day!

Work From Anywhere – San Juan Edition

At Datonics, we have leaned into the work-from-anywhere environment with many of our team members taking it as an opportunity to travel and work from various locations along the way. Recently, our VP, Data Solutions, Rob Klein traveled to San Juan in Puerto Rico to escape the cold weather in the Northeast and enjoy some sunshine.

During his time, Rob took in some historical sites visiting the 17th century San Geronimo Fort adjacent the Caribe Hilton.

The culinary scene is also quite extraordinary. For example, Mario Pagan's namesake flagship restaurant features cuisine from the award-winning renowned Puerto Rican chef. For fun island inspired drinks, Rob dined at Bistro Café in East Isle Verde with champagne and flavored ice pops, a beautiful treat on a hot day.

For a lavish work environment, Rob spent a few afternoons at Condado Vanderbilt hotel, which features a beautiful workspace with lounge chairs overlooking the ocean. The hotel also has great food - delicious chicken quesadilla and strawberry daiquiri & pina coladas.

Happy Lunar New Year!

Happy Lunar New Year or Spring Festival as it is alternatively known! This holiday is full of exciting traditions, foods, fireworks, and other practices cited to bring luck to those who participate. While it may seem like we are in the thick of a cold winter, the Lunar New Year cracks the ice and celebrates the incoming spring. The beauty in the Lunar New Year is in leaning into the meaning behind the potential with new beginnings, starting fresh, with limitless possibilities. Although the New Year is not a religious holiday, many travel to temples for blessings and celebration. 

Traditional festivities all surround some sort of huge family gathering and feast in which everyone sits together and enjoys each other's company.  At this meal there are many customs observed, each with their own meaning and symbolism that connects to the occasion. For example, the hit color of the Lunar New Year is red in its full glory, as red is a symbolism of warding off potential evil. It is customary to decorate one's home by investing in red lanterns, red drapery, red ornaments, and red tablecloths. Another tradition for the holiday is displaying citrus fruits, specifically clementines, as they are linked towards abundance and fortune. As part of a larger connection to the meaning of the holiday and the new beginnings that come with it, it is customary to have a “sweeping of the dust” ceremony or a household spring cleaning to make space for the new energies that are coming. Another tradition is to cut one's hair prior to the New Year, as cutting it after is said to be bad luck. But no one leaves the holiday empty handed, as it is customary to give out money for good luck in the New Year. 

The holiday also has much ancestral significance as it has been passed down through the generations as a foundational calendar event. In fact, many people decorate their feast table with ancestral pictures and burn incense to connect the two worlds together in this moment of celebration. Another connection through the generations is in the traditional foods served and prepared through familial recipes that are passed down. Dishes include a wide variety of egg rolls, Nian Gao, dumplings, Yo Choy sum, Lotus root and pork soup and more.

Datonics wishes everyone who celebrates a Gong Hei Fat Choy, or Xin Nian Hao and enjoy the family time and fireworks! 

How to Overcome Common Shopify Merchant Challenges

When starting an ecommerce business, the potential for growth is unlimited. Shopify is an incredible platform that lends itself to a constantly widening boundary of success for e-commerce merchants. E-commerce has little overhead costs and merchants can creatively differentiate themselves and their products or services in a multitude of ways. However, every industry comes with its own territory, and e-commerce is no exception. While retail brick and mortar may face threats of theft, rising rent rates, and issues with managers, e-commerce has its own obstacles that need navigation and support.

 Shopify helps merchants with challenges such as converting website traffic to paying customers, questions about advertising and influencer marketing, or more technical issues with SEO or scam reports; every obstacle is an opportunity to grow a business even further. 

Window Shoppers

 A common issue that merchants around the internet express is the disappointment in a rising website traffic number that does not correlate to a growing customer base. There truly is nothing worse than a customer, even virtually, leaving empty handed. Others who relate to this dilemma have shared their tips, and they may be more basic than you would expect! One product review on your shop goes a long way. Customers love to see how others have engaged with the product and service and they build trust when they see positive reviews. Additionally, changing around an e-commerce shop's web design by adding push notifications and a strategy to target abandoned carts is pivotal to making changes in these issues. Lastly, merchants suggest reviewing advertising campaigns and the audiences that are targeted in these strategies. 

Getting a Brand Out There

 Advertising and marketing are the future, but what does that mean for the present in an ecommerce business? Merchants break down the importance of different streams in marketing including email marketing, influencer marketing, and other platforms as well! For email marketing, it’s important to segment audiences to targeted emails. Setting up content in advance and then hitting an automation can streamline this marketing process exponentially. Another avenue is posting content on as many platforms as possible; think Facebook, Instagram, Tiktok, and even Reddit. Finally, the likes, comments, and shares that influencers push really do drive traffic to ecommerce shops and that traffic is easily converted into sales. The key is to select influencers to promote products that are aligned with messaging and target audiences. That way the advertising is authentic, and yields results. For example, don't send cookie monsters a PR box to promote a new carb free weight loss plan, that would just be ineffective! When searching for an influencer, practically ask to see their audience engagement numbers and focus on hashtags.  

Working out the Kinks

Lastly, technical issues are a pain, but knowing how to deal with them allows you to get your site up and running quicker than a commercial break. If an e-commerce shop gets shut down, reach out to Shopify support, and identify the issue that caused them to flag your site. Sometimes, the issue is with PayPal and shifting payment to a Shopify partner may be helpful and less risky. Merchants also relate to scam stores that they encounter on the platform. It is so important to report scam pages, as customers will be turned off if they encounter a scam, and not be invested in further shopping. Merchants relate the desire for Shopify to do more to protect against these scam stores. On another technical note, merchants discussed the importance in understanding SEO and its multitude of abilities. Education and understanding is pivotal in both onsite and offsite SEO. Take the time to really understand link building and keep in mind that SEO is a long game strategy and not a sprint. 

While e-commerce doesn't lend itself to much human interaction, there are so many others who are in the same “virtual boats.” Merchants deal with so many issues and just having direction and support is essential. Like the industry, virtual obstacles are just as distressing, and e-commerce shops need constant care and guarding. With all that warning, leaning into advice of other merchants in the industry can really springboard an e-commerce shop to new heights and allow for success that would otherwise be unparalleled in a brick-and-mortar setting. 

Honoring Martin Luther King Jr. Day with a Day of Service

In honor of Martin Luther King Jr. Day, members of the Datonics team participated in a Day of Service to support local community initiatives. Datonics CEO Michael Benedek and his son joined fellow members of the UJA Federation – New York to deliver meals to homebound Holocaust survivors in Far Rockaway, Queens.

The event was well attended despite the bad weather. A coastal storm was coming through the area with high winds, rain and snow. Recipients of the meals were delighted to have visitors on such a poor weather day and were extra appreciative of the company and gesture, which warmed the hearts of volunteers.

 The opportunity to participate in a Day of Service is important to Datonics. The company is involved with various charitable causes such as Team Daya, a group building primary schools in some of the most impoverished places in the world. The organization has big plans this year to break ground on a new schools.

 Check it out and consider making a donation here. 

Datonics CEO Michael Benedek Accepted into Forbes Technology Council

Forbes Technology Council Is an Invitation-Only Community for World-Class CIOs, CTOs, and Technology Executives.

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New York, NY, January 6, 2022 — Datonics CEO Michael Benedek has been accepted into the Forbes Technology Council, an invitation-only community for world-class CIOs, CTOs, and technology executives. Datonics is a digital data pioneer and Benedek is a key thought leader in the advertising, media and technology industries.

Benedek was vetted and selected by a review committee based on the depth and diversity of his experience. Criteria for acceptance include a track record of successfully impacting business growth metrics, as well as personal and professional achievements and honors. 

“We are honored to welcome Michael Benedek into the community,” said Scott Gerber, founder of Forbes Councils, the collective that includes Forbes Technology Council. “Our mission with Forbes Councils is to bring together proven leaders from every industry, creating a curated, social capital-driven network that helps every member grow professionally and make an even greater impact on the business world.”

As an accepted member of the Council, Benedek has access to a variety of exclusive opportunities designed to help him reach peak professional influence. He will connect and collaborate with other respected local leaders in a private forum. Benedek will also be invited to work with a professional editorial team to share his expert insights in original business articles on Forbes.com, and to contribute to published Q&A panels alongside other experts. 

Finally, Benedek will benefit from exclusive access to vetted business service partners, membership-branded marketing collateral, and the high-touch support of the Forbes Councils member concierge team. 

“I’m honored to join this exclusive group of executives to collaborate, exchange ideas, and be a resource for the larger community,” said Michael Benedek. “The world of technology is moving quickly, and such groups are vital to helping businesses stay informed and competitive.” 

ABOUT FORBES COUNCILS

Forbes Councils is a collective of invitation-only communities created in partnership with Forbes and the expert community builders who founded Young Entrepreneur Council (YEC). In Forbes Councils, exceptional business owners and leaders come together with the people and resources that can help them thrive.

For more information about Forbes Technology Council, visit forbestechcouncil.com. To learn more about Forbes Councils, visit forbescouncils.com.

ABOUT DATONICS

Over a decade ago, Datonics pioneered the integration of audience data into programmatic platforms. Today, Datonics continues to innovate and enable thousands of companies to succeed with its world-class search, intent, life stage, behavioral, demographic, B2B and visitor location (point-of-interest) data. Datonics’ audiences can be activated in programmatic, mobile, social and CTV environments. Datonics is a subsidiary of AlmondNet and sister company of next generation identity resolution leader IntentIQ. Datonics is a remote-first company with roots in New York City and an R&D center in Tel Aviv, Israel. Datonics is a member of the Network Advertising Initiative (NAI). For details, please visit www.Datonics.com. 

The Year Ahead – eCommerce Resolutions

The New Year has everyone reflecting on their goals and aspirations for 2022. What milestones do you want to reach? In what areas of your life do you want to progress and grow? Some people lean towards living a healthier and active lifestyle while others lean towards a more family-oriented agenda.

For many, career growth is an important function of their goals for 2022. For example, many merchants may resolve to surpass sales number from 2021 and expand their online shops even further.

All these goals are possible and more with the right data and strategy. Datonics Audience Insights is the key to successfully pushing e-commerce shops into the New Year with a clear growth trajectory.

With many unique features, Audience insights helps shop owners learn the ins and outs about the makeup of their customers. The benefits of this are many, including making more relevant products, messaging, ad campaigns, and content that speaks to the right demographics. With data, merchants can feel empowered to assess campaigns and enter 2022 effectively allocating media spend.

Make this the year that the business resolutions stick. Happy New Year!

Closed for the Holidays

Earlier this month, Patagonia went viral for their decision to keep stores closed between Christmas and New Year’s. People commended the company for valuing its employees, giving them well deserved time off during a time that some might argue might be important for shoppers.

At Datonics, we agree, and also commend the actions of Patagonia. In fact, we have always given our employees off the week between Christmas and New Year’s as a well-deserved break from the busy year.

We see this time as bringing incredible value back to our company by letting employees relax, unwind and come back restored and motivated for the year ahead.

Happy Holidays from Datonics. We hope everyone has a restful and restorative holiday season.

Shopify for the Holidays

It's the MOST WONDERFUL TIME OF THE YEAR, especially for Shopify merchants! Holiday time is upon us and that means that shopping is abound all around us! Parents are busy gifting purchases from e-commerce shops, and this year that has meant a trip to Shopify shops. So, while frantic boyfriends try to shop for the last-minute perfect gift and parents are sitting in the kitchen till the late hours wrapping up presents for the kids, e-commerce sites are feeling the holiday spirit as their products are being sold at an exponential rate. 

This is where Datonics Audience Insights has come in to help merchants sell even more!

This time of year is a frenzy of shopping and the way to fully grasp the potential of sales at the time is with this Audience Insights app. With the Demographics dashboard, e-commerce owners can home in on advanced customer demographic data in order to segment potential and returning customers.

Segmenting customers with Audience Insights allows you to learn whether your customers are shopping for themselves, for their kids, for a significant other and much more!

Happy Holidays from Datonics to you and your loved ones!

A Ride to Remember

A few members of the Datonics team commemorated the end of the year with a thrilling helicopter ride around New York City. It was a fun and exciting company outing to wrap up another great year and celebrate the holidays.

The helicopter tour around New York City started in the downtown heliport and followed a route featuring all five boroughs, magnificent views of the bridges, Statue of Liberty, Freedom Tower and unique perspectives on the Manhattan skyline. The pilot was professional and knowledgeable, and pointed out all of the noteworthy sights and sites!

The ride offered a different vantage point on the City and our surroundings we see almost every day, which made a deep impression.

The experience was surreal and truly unforgettable. We all had fun exploring the City we know so well.  

Our Commitment to Giving

Once the last of the Thanksgiving dishes has been washed and the last college student returns to their dorm, feelings of overflowing gratitude are further channeled into Giving Tuesday. Today is a day where organizations turn inwards and embark on a mission of generosity investing time, energy, and donations to helping the communities around them and those that are needy.

Datonics is an organization that leads by an example of generosity and has always put giving back as a priority. From the onset of the global pandemic, Datonics jumped into assistance and pledged $25K to support local businesses and restaurants that so desperately needed support to stay afloat. Through a brilliant strategy of encouraging working from home employees to order lunch from these local spots, the rewards were immeasurable for these restaurants.

We partnered with the Fund for Public Schools to ensure every student forced into remote learning would have access to the technology necessary to participate in school. This partnership provides devices to students and bridges the gap for those who would otherwise not have this opportunity. In Q4 2020, we launched the Data for Food Initiative to battle food insecurity exacerbated by the pandemic, especially for young children. The pledge for this initiative was for 2.75% of Datonics’ revenue generated by specific campaigns would be donated to desired charities or local food banks in both NY and Toronto.

The work doesn’t stop there. We’ve partnered with the following organizations in our latest giveback initiative to help make every corner of our planet better:

- Futures & Options
- Team Daya
- NORML
- One Tree Planted
- Girls Who Code
- Center for Employment Opportunities
- The Nature Conservancy

These initiatives continue to be the basis of Datonics mission, to channel our skills into efforts that better the world and communities around us. This Giving Tuesday is an opportunity to reflect inward and see what needs to be done in the world and actively take steps to help those around us who are in need of support.