Data Portfolio

The foundation of Datonics audience solutions is built from a diverse portfolio of data sources. Identifying audiences from numerous touchpoints allows us to increase both the accuracy as well as the reach of our dataset.

 

online signals

Web Activity Data

Datonics was one of the first companies to help publishers monetize their audiences off their websites more than a dozen years ago. Today, we receive web visitor signals from tens of thousands of publisher sites, allowing us to collect the online keyword interactions on these publisher pages (shopping sites, product review sites, search comparison engines, vertical content sites, etc) and classify the users into relevant segments on a non-modeled and one to one basis.

 

Web browsing classification process

Niche Data Sources

Datonics sources B2B, demo, brand affinity, location and past purchase data from the leading providers in these categories. Using our bulk buying power and the demand that we are able to drive to our sources, Datonics distributes the same high quality data you are accustomed to under the Datonics brand, at the most efficient price points.

Segment Combination

Most B2B, demo, affinity, location and past purchase data providers offer a limited taxonomy, typically focused on a specific dataset. When advertisers combine their segments with complementary segments from other data providers, they often incur a higher cost as they are utilizing the AND function to create a combo segment. Datonics helps advertisers forgo this additional cost by creating custom segments combining ALL the segments they wish to target together.

Talk to a data solutions team member to see how we can eliminate this cost for you.

Cost Savings

The majority of data providers pay third parties to onboard their data, translate their IDs across cookies/MAIDs and distribute their data into the DSPs/DMPs. These companies incur fees from their vendors which lead to higher pricing for their customers whereas Datonics has the in house technology to complete the entire onboarding, identity resolution and distribution process internally. This allows us to offer the same quality data you are familiar with at a fraction of the cost.

Get in touch with our data solutions team to learn more.

Location Data

Our SDK-based data allows marketers to reach consumers based on their visitation behavior in the physical world. Reach current and new customers based on the brand or type of store they have visited.

offline signals

Transaction Data

In a world where we see disparity between consumers' stated preferences vs revealed preferences, there is no dataset more convincing than past purchase data which comes from purchase panels with credit card links, scanned receipt data, emailed receipt data and brand supplied data. 

Loyalty Data

Target users based on their brand affinities and loyalty preferences, sourced from loyalty cards, frequency of visits and frequency of purchase data

 

Other Signals

Additional classification signals

  • VEHICE PURCHASE
  • REAL ESTATE
  • TAX ASSESSMENTS
  • VOTER REGISTRATION
  • UTILITY CONNECTIONS
  • BILL PROCESSORS
  • BRAND COOPERATIVES
  • WEBSITES SHARED DATA
  • AGGREGATED CREDIT INFORMATION
  • AGGREGATED MOTOR VEHICLE INFORMATION
  • CENSUS DATA
  • PUBLIC RECORDS
  • PROPERTY/REALITY RECORDS
  • PROPRIETARY CHANGE OF ADDRESS/NEWMOVERS
  • SURVEY DATA(SELF-REPORTED)
  • VEHICLE REGISTRATION

Custom Segments

 

The Datonics taxonomy that is visible in DSPs & DMPs is designed to showcase the top 1,500 segments in our dataset for turnkey activation. You can consider this our data showroom where segments are readily available for a test drive. However, our inventory covers much more than what we put onto the floor as we can tap into an additional 10k+ brand affinity, B2B, past purchase and advanced demographic segments as well as unlimited number of personalized keyword and POI (location visitor) segments. These highly granular segments can incorporate multiple targeting parameters and be combined using the AND boolean to help you achieve the lowest acquisition cost possible.

Data Categories

Behavioral Data

Intent Data

Life Stage Data

Search Data

 

B2B Data

Demo Data

Location Data

Past Purchase Data

 

Resources