Datonics Audiences

Available for activation in programmatic, CTV, digital audio, DOOH & social environments.

 

Data Ingredients To Enhance

Your Marketing Recipes

Datonics audiences are harvested and packaged from our diverse portfolio of data sources. This data is cleansed and cross matched for inaccuracies before being distributed to advertising platforms for activation. Our technology, integrations and sourcing allow us to enable precise targeting, even in cookieless environments for our thousands of marketers.

In House Technology

  • 150+ granted ad tech patents
  • Technology in data collection, classification, distribution and targeting cookieless inventory

Partner Integrations

  • Majority of data providers rely on a third party to distribute their data, leading to higher costs and longer turnaround times for custom audiences.
  • Datonics has been directly integrated and distributing audience data to DSPs since 2009.

Diversified Sources

  • Access to first party cookies, MAIDs, email hashes, IPs, etc. enables Datonics to adapt to a post cookie world
  • Varied sources allow us to build more reliable and accurate audience profiles and deliver higher volumes
  • Accuracy
  • Scale
  • Customization

Programmatic Audiences

Datonics was among the first data companies to start powering programmatic platforms with interest and intent data during the nascent stages of real time bidding. Today, we carry a full suite of audience types with 80% coverage of the US and Canadian population.

Direct Integrations with Your DSPs/DMPs

 

Sample Data Plan

 

CTV Audiences

Datonics datasets are linked to IP addresses for 110M households in North America. As IP addresses are constantly changing, thus causing inaccurate targeting as well as frequency capping challenges, Datonics utilizes proprietary technology tested daily against deterministic datasets at averages of 95% accuracy to dynamically identify the most recent IP address. Each household is set with a unique identifier allowing advertisers to confidently target a stable audience.

Datonics CTV Integrations

In addition to enabling our data in standard DSPs with CTV targeting, Datonics data is integrated with CTV focused platforms such as TruAudience, Simpli.fi, Madhive, Atedra and Xandr’s CTV data marketplace.



Social Audiences

The arrival of iOS14 and the deprecation of the IDFA leads to compromised targeting and attribution, meaning your visitor activity outside of Facebook will no longer be attributed to your Facebook iOS mobile campaigns. The ability for marketers to access data and target a relevant audience is critical in staying competitive in this new landscape. IDFA deprecation will now lead to higher KPIs for Facebook advertisers as well as reduced audience targeting options, broken performance monitoring and unclosed attribution reporting.

A New Fountain Of Data

You can now activate Datonics data within Facebook / Instagram to continue targeting your audience and attributing your campaigns. Tap into our 1,300+ pre-packaged segments & unlimited number of available custom segments tailored just for your campaign based on keywords lists, locations, and more. Touch base with us to view our full list of targetable audience segments and find out how you can receive comprehensive attribution reporting & robust audience analytics on your website visitor traffic.

 

How It Works:         

Speak to a Datonics representative and select the Datonics segments relevant to your campaign targeting parameters, or send us a list of keywords to target, along with your Facebook Ad Account ID,

Datonics creates a custom audience in its Facebook business account and populates it on an ongoing basis with users that belong to the selected segments / criteria.

Datonics shares the custom audience with your Facebook ad account ID where it will be available for targeting in your Facebook ad sets.

Using Facebook’s built in campaign reports sharing feature, Datonics will invoice you directly without the need to manually send reports.

 

Data Types

 

Behavioral Data

Intent Data

Life Stage Data

Search Data

B2B Data

Demo Data

Location Data

Past Purchase Data

 

Activation Environments

 

Resources