Datonics has launched new audience segments that explore all facets of culture, values, languages, communication styles and media consumption habits of millions of multicultural consumers across North America.
A multicultural marketing strategy has become necessary to create successful diversity marketing campaigns, especially when the target audience is Gen Z. According to Pew Research Center, nearly half of post-Millennials are racial or ethnic minorities. Datonics’ new multicultural audience segments address the growing need for marketers to incorporate signals from a variety of cultures into campaigns.
Datonics multicultural audiences are collected to recognize the differences in culture of a target market and provide accurate and reliable representation of consumer preferences and behaviors, interests, and other attributes that are helpful to marketers looking to acquire customers and offer products and services that resonate.
Advertisers also benefit from consumers feeling more connected to their brands. By using Datonics’ multicultural audience segments, consumers feel seen, heard and understood — which helps brands to build trust and enables consumers to identify with brands’ products.
Marketers can currently access Datonics’ new multicultural audience segments via all leading DSPs, DMPs, CTV platforms, social platforms such as Facebook, Instagram and more. Check out our site for details.