Monetize Your Data

Datonics Post-Search® Retargeting Solution offers data providers a unique opportunity to generate cost free incremental revenue from your most valuable untapped asset – website visitor behavior – without affecting core revenue generating efforts.

Our Post-Search® Retargeting solution simply collects anonymous user data from your website and uses it to help deliver more relevant ads outside your site. When one of your cookied site visitors visits a Datonics partner site that has available ad space, a relevant, targeted ad may be displayed to them.

how it works

  1. We collect non personally-identifiable consumer data from data provider partners that own commercially-valuable data.

  2. We classify collected information into our proprietary prepackaged segments.

  3. We make the requested data available to our data-using partners (leading display/video ad networks, exchanges, DSPs, DMPs, etc.) who use it to deliver ads that are relevant to consumers.

  4. We would then enable our data-using partners that have requested data on “luxury auto” users to deliver relevant, privacy-sensitive ads to those consumers on other sites.

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Incremental Revenue With

No Opportunity Cost

Datonics pays you for sharing anonymous behavioral information about your users. There is no cost to participate and no impact on your current revenue generation efforts. Test our data monetization service, there is no fee to use our services and partners can opt out at any time!

Minimum Effort, Maximum ROI

Becoming a Datonics Data Provider is easy. A typical implementation takes less than 30 minutes. 

Always Respecting User Privacy

Datonics is a recognized leader in and takes a pro-active approach to online privacy. We are an NAI member (former NAI board member), are CCPA compliant, and only collect anonymous user information. We never collect sensitive or personally-identifiable information. More information on our commitment to privacy may be found in our Consumer Privacy Center.

Value-Added Analytics

Joining Datonics Post-Search® Retargeting Solution entitles you to a log-in to our Reports Portal, where you’ll be able to view and download detailed analytics on your site visitors’ behaviors, both within and outside your site.