Datonics Appoints Brian Lerner as VP, Customer Success
The Datonics team continues to expand this year with another key executive who joins our team with over a decade of industry success. We are thrilled to welcome Brian Lerner as our new VP, Customer Success. Brian is leading and building our customer support team and working with our sales team to grow our partnerships with demand partners.
Datonics joins the ad council
The Ad Council, America’s leader in using the power of communications to inspire action and accelerate change around the most pressing issues in the country, elected 18 new members to its Board of Directors, chaired by Verizon CMO, Diego Scotti.
Datonics Appoints Rob Finora to Chief Revenue Officer Role
Data industry veteran to lead sales and business development teams as Datonics continues to grow.
Datonics and Equativ Partner to Provide Marketers in the U.S. and Canada with Greater Ability to Reach Audiences Across Channels
Digital data pioneer Datonics and Equativ, a leading independent adtech platform, have partnered to provide marketers with greater ability to reach desired audiences across a myriad of channels including CTV, online video and display.
Programmatic Ad Buyers Fear Their Data Flow Will Be Disrupted, Study Finds
Most programmatic ad buyers fear a disruption to their data strategy from an unexpected technological, privacy or legal change, according to Programmatic Audience Targeting Results, a study released this week by Datonics.
Third-party data remains key even as cookieless world approaches
Despite the looming deprecation of third-party cookies, loss of signal identifiers and growing number of privacy regulations, third-party data continues to play a major role in forming media strategies, according to Datonics’ latest survey.
Survey: Media Planners Concerned About Programmatic Disruption
Is the death of third-party cookies more hype than reality? The majority of media buyers are still using third-party data in their digital campaigns, with an average of 11.9 data providers used for each campaign, according to the results of a new study of media buyers, planners, and strategists released this morning and conducted by the data firm Datonics.
69% Of Media Buyers, Planners Have Concerns About The Evolution Of Technology
Fifty-three percent of media buyers and planners surveyed said they use third-party data in programmatic campaigns, and on average work with 11.9 different data providers.
Media Spotlight - TruAudience & Datonics
Recently, our CTO Adi Pinhasi was interviewed by TransUnion for their Meet our Partners series. Our favorite question explores why Datonics is unique.
Datonics Joins Unified ID 2.0 Initiative
Digital data pioneer Datonics has joined the Unified ID 2.0 initiative, an identity solution and open-source digital framework developed by The Trade Desk. The integration allows Datonics to associate Unified ID 2.0 values with its data, thereby allowing media buyers within The Trade Desk to use Datonics data to reach specific audiences for their campaign needs.
Datonics CTV Data Now Live Within MadHive’s Data Ecosystem
Digital data pioneer Datonics has launched its CTV data within the MadHive data ecosystem. CTV presents exciting opportunities for advertisers looking to reach audiences who are becoming more fragmented due to changing media consumption habits.
Datonics expands relationship with Xandr in CTV, Offering Marketers Increased Opportunity to Reach Consumers
Digital data pioneer Datonics and Xandr have expanded their longstanding relationship into CTV, providing brands and advertisers increased opportunity to reach consumers on the growing channel.
Datonics and Atedra Release New CTV Data Offering
Digital data pioneer Datonics and Atedra, a leading global provider of digital advertising solutions, have partnered to release a new CTV data offering aimed at advertisers looking to reach audiences through streaming media.
Datonics Launches Audience Insights: A New Shopify App For Merchants To Create Personalized Shopping & Marketing Experiences
Leading online data marketplace Datonics has launched Audience Insights, a new app designed for merchants and available for download through the Shopify app store. Audience Insights is the only app on the Shopify app store to offer merchants a view into their customers, allowing merchants to create more personalized shopping and marketing experiences.
Adsquare and Datonics Forge Data Partnership in the U.S. and Canada
Leading online data marketplace Datonics has partnered with global data exchange Adsquare. Through the deal, media buyers are able to seamlessly activate Datonics’ segmented keyword and specialty data for more effective multi-screen programmatic advertising campaigns.
Datonics Data Now Available in TransUnion’s TruAudience Data Marketplace, Enabling Marketers to Reach Key Audiences in Booming CTV Environment
Digital data pioneer Datonics has made its connected TV data available within the TruAudience® Data Marketplace. This data integration offers advertisers a valuable resource, enabling more effective audience reach across the digital video advertising ecosystem.
The Benefits And Importance Of Audience Segmentation To Boost Personalization
With the volume of content that we are consuming, ad burnout is happening at breakneck speed. Especially now, when content consumption is higher than average, ads no longer have the longevity of months or years. They become stale after just a few days.
Datonics CEO’s Quoted In DMNews’ 2020 predictions
DMN's annual tradition kicks off with CX solutions and strategies marketers will be unwrapping in the new year.
Datonics Expands into Canadian Market with Strategic New Hire
Former Oracle and GroupM executive joins Datonics as General Manager to oversee regional growth.
Unsung Heroes - The Data Analyst
When it comes to data, there are many aspects that require constant learning, according to Tehila Oppenheim, the head of data analysis and operations at Datonics, a programmatic data marketplace. This means she has to know her clients very well and understand their needs.
Interview with Michael Benedek, President and CEO, Datonics
Martech Series interviews Michael Benedek, CEO of Datonics on the rapidly shifting adtech industry and the vision that Datonics has for their place in the industry.
Datonics CEO Speaks About Youth Internships
Partners for Progress, a diverse coalition of New York City leaders dedicated to opening doors to youth for meaningful professional careers, held today its 2018 Youth Career Development Summit at the offices of Kirkland & Ellis LLP in New York.
Best Practices for Marketers to Navigate Sensitive Data
In the online world, marketers have been using data to power campaigns for over a decade, and data has been used to power offline campaigns for even longer. In that time, coupling more sophisticated technology and granular data has allowed marketers to micro-target audiences with very specific characteristics, interests and past behaviors.
Datonics’ Audience Data Now Available Through The Neustar Identity Data Management Platform
Leading online data marketplace Datonics has announced that its audience data will be made available in the Neustar Data Directory, part of the Neustar Identity Data Management Platform (IDMP). Advertisers and publishers can streamline targeting, strengthen analytics and improve ROI by applying Datonics’ newly added data to their existing audience profiles.
Michael Benedek On Regaining Sales That You May Not Even Realize You Are Losing
Do you ever have the suspicion that your marketing is working well, but your conversions aren’t adding up? Of course! But do you ever consider that your prospects may simply be switching devices to complete the purchase you’ve rightfully earned?
Active International and AlmondNet Group Form Long-Term Strategic Business Partnership
AlmondNet Group subsidiaries, online data company Datonics and cross-device technology company Intent IQ, have entered into a long-term strategic business partnership with Active International, a global business solutions company. The partnership provides Active International with access to Intent IQ's cross-device addressable driven solutions and Datonics' enriched data. In return, Intent IQ and Datonics gain scale and reach in delivering their industry-leading technologies to the Fortune 500 through Active.