How we do this
Audience Pioneers – Our History
Our parent company Almondnet was founded in 1998, on the vision of a future where digital advertising would be conducted on a 1:1 basis. Almondnet data and technology amassed over 100 adtech patents by the dawn of the programmatic age. In 2011, Datonics was formed to be the data arm of Almondnet and has been fueling DSPs with audience data since the nascent stages of real time bidding.
Technology
Datonics is much more than a data provider, we are a full stack data company built with in house data collection, identity resolution and distribution technology. We have the infrastructure to distribute data safely, at scale and with the customizations that our partners need directly into their platforms – no middlemen, no third party tech required.
Data Portfolio
The foundation of Datonics audience solutions is built from a diverse portfolio of data sources. Identifying audiences from numerous touchpoints allows us to increase our accuracy, reach as well as our ability to adapt to legal, privacy and technological changes that occur in the industry.
Cookieless
Datonics is the first and only data provider with the technology and partnerships that can enable audience targeting in cookieless environments. Learn how we can help your clients improve their performance in Safari today and prepare for the sunset of the Chrome cookie in 2024.
CTV Platforms
Programmatic Platforms
Social Platforms
- Robust data set covering 1,300+ segments
- Customizable parameters to plug seamlessly into your database
- No third party distributors means minimized volume loss and maximized scale
- Flexible pricing models