Datonics Data Now Available in TransUnion’s TruAudience Data Marketplace, Enabling Marketers to Reach Key Audiences in Booming CTV Environment

Digital data pioneer Datonics has made its connected TV data available within the TruAudience® Data Marketplace. This data integration offers advertisers a valuable resource, enabling more effective audience reach across the digital video advertising ecosystem.

CTV continues to gain user adoption and is quickly becoming an important medium for marketers to consider. According to eMarketer, 2020 saw 104.7 million US households use CTV — a number forecasted to increase to 113 million by 2024 to represent nearly 86% of all households. Further, US CTV ad spend is expected to grow to more than $17.4 billion in 2022.

“TransUnion has built a robust data offering for advertisers through its TruAudience Data Marketplace, allowing advertisers to reach consumers across all types of devices. We are happy to integrate our CTV data into this marketplace and offer advertisers the added intelligence to activate campaigns more efficiently and effectively,” said Michael Benedek, CEO, Datonics.  

“Datonics data is a powerful addition to the TruAudience Data Marketplace, which helps advertisers reach nearly every connected US household — over 80 million connected homes in total. The precision, rapid onboarding and access to leading streaming publishers and platforms helps enable consistency and scale,” said Michelle Swanston, VP Customer Success and Data Marketplace at TransUnion.

Datonics data is built on more than 300 million monthly users, aggregated from a network of online websites and best-in-class specialty data partners, and includes 1,300 segments of search, intent, life-stage, behavioral, B2B, demographic, point-of-interest and past purchase segments. Datonics also offers an unlimited number of custom segments that can be built from keywords or location visits. A sample of prepackaged segment categories include:

·         Automotive

·         Business & Industry

·         Car Rental

·         Career & Employment

·         Casual Dining

·         Clothing & Accessories

·         Demo

·         Discount Clothes / Rack Stores

·         Education

·         Electronics

·         Finance & Money

·         Gaming

·         Home & Garden

·         Internet & Software

·         Shopping Intent

·         QSR

·         Retail/Department Stores

·         Retail/Footwear

·          Sports

·         Style & Fashion

·         Tech Enthusiasts

·         Travel

Explore the features and benefits of the TruAudience Data Marketplace. More information on Datonics CTV audiences can be found here..