Emoji are the hieroglyphics of our time. Much like hieroglyphics, sometimes emojis sent by one party need a team of scholars to decipher the full intent behind the little symbols and figures. Our culture thrives on limited communication that comes through with the smiley faces and crying faces sent billions of times everyday. However, when it comes to your Shopify store you want all the communication and insight possible!
Datonics launched Audience Insights on the Shopify App store for exactly this purpose! To empower you to really understand your audience and customers and further cater to their shopping needs. Audience Insights has specific dashboards available to help you learn about your visitors spanning across shopping preference, demographics, and affinities and interests of customers. Each of these dashboards makes it crystal clear exactly who you are dealing with!
While today may be World Emoji Day, take the time to make sure that there is no confusion in who your customers are. Audience Insights lets you hone in on the specifics of those people who frequent your E-commerce store. Once you have identified the core needs of your audience as well as their interests and preferences you can start tailoring your advertisements for specific campaigns to certain demographics. This allows you to send the right messages to the right people without confusion or anything lost in translation.