With e-commerce accounting for more shopping activity than ever before, the delineation between Cyber Monday and Black Friday may be losing relevance; however, it’s still poised to be a big online shopping day this year.
Cyber Monday deals tend to have time sensitivities, so the earlier you make purchases, the better! Some wait the whole year on appliances and household items to take advantage of the exciting opportunities that Cyber Monday offers to willing customers. It's all about having a game plan because once the day starts, one can get easily distracted by the plethora of options to shop from.
As an e-commerce shop owner, Cyber Monday is your personal Super Bowl! Shop owners need to plan ahead for the day and really take advantage of the customers who are eager to score the day.
Datonics launched Audience Insights, an app to help Shopify merchants prepare all the data they need to score their own touchdowns on Cyber Monday. Armed with information and data analytics, owners can properly advertise and segment their audiences to cater to their specific shopping preferences. Only by understanding the shopping preferences of your customer base, can you understand areas of growth potential for your e- commerce business.
The Shopping Preferences Dashboard is a key feature of Audience Insights that learns what visitors are in the market for and can get conversions from likely buyers. In this way, you can cater your e- commerce Cyber Monday promotions and campaigns to what will be enticing for potential shoppers on this day.
Happy Cyber Monday!