With the 2022 midterm elections heating up, Datonics has launched new political data to help marketers reach desired audiences.
Datonics’ recently added segments include data correlating to electoral (congressional) districts and legislative chambers (upper and lower house) for every state. Congressional and state legislative district boundaries are based on data collected by U.S. Census Bureau and are representative of the following functions:
Congressional Districts – Electoral districts, divisions of a larger administration region that represent a regional population.
State Upper House Districts – Upper House relates to the Senate. Has power to confirm appointments made by the governor and try articles of impeachment. Represent geographic units and approve budgets.
State Lower House Districts – House of Representatives, Assembly, or House of Delegates. Represents citizens and serve for a longer term. Represent population. All branches preform checks and balances.
Audiences recommended for elections include:
Regional Data: Enables campaigns to be served for ballot initiatives in the districts that could be affected. Ad campaigns intended for citizens living in specific districts.
Political Audiences within Regions: Campaigns served to citizens who lean and/or are registered with a specific party. Citizens within specific electoral and state legislative districts provide the most accurate audience with significant volume.
Datonics’ new political data is complementary to existing demographic data. For more information on how such data corelates to the election season, check out our previous post on audiences for the midterms
Datonics also offers the opportunity to compile custom segments that can be highly relevant to the elections season.
Please reach out to us here for more information.