The Fall features a wide variety of live music events and festivals. As music enthusiasts, families and more look to break out of summer routines, marketers are seeking new audiences for much-anticipated concerts and live music events.
And as they do, they are asking: What do live music fans look like these days?
According to Datonics Research, 84% of viewers are 18-35 years old. Males are more likely to attend a concert than females at 59%. People attend concerts based on their music preferences, including pop, rock, hip-hop, jazz and EDM.
With the pandemic largely behind us, there is a big opportunity to turn music enthusiasts into concert goers. 62% of Americans consider themselves music lovers or fanatics. More than 66% of Americans aged 18-34 listen to music every day.
Podcasts
The podcast category has also grown quite a bit and represents a group that values entertainment in the audio format.
Podcast listeners tend to be younger and are interested in new technology advertising channels, like audio rather than watching a video. Typically, listeners are tuning in while driving, doing chores around the house or working out. Half of podcast listeners are 16-35 and 35+ make up the other 50%.
In 2021, there were 116 million podcast listeners, with 43% of men and 39% of women listening to podcasts. The group is predominantly white at 57%.
Podcast listeners are also highly engaged with 93% of listeners who start a podcast typically finishing it with an average listen time of 43 minutes.
For information on the audio entertainment category and more, please reach out to Datonics here.