Social Media is pervasive. Recent studies on the average time spent on various platforms show that people spend 145 minutes a day scrolling. (statista) While various platforms hold the limelight of user attention at different points in time, recent studies indicate that TikTok is skyrocketing among young users with 67% of teens today on the platform and 16% of teens admitting the usage is constant throughout their day.
As trends shift, the platforms with the highest number of user consistency are the best platforms to initiate marketing campaigns. (Pew)
The potential for marketers to capitalize on niche audiences is unparalleled. Markets can create specific campaigns and filter those to the right channels to ensure audiences are seeing the most relevant messaging. The results are astounding when seeing how successful social media campaigns are for customer acquisition and sales.
With the update to iOS 14, there have been some limitations placed on the ability to measure the effectiveness of certain social media campaigns. This trend can contribute to less relevant advertising and the loss in potential for advertisers to successfully segment their audiences.
Datonics has developed social audiences that allow for this issue to be resolved while ensuring the privacy of data is strictly upheld. With Datonics data available for activation within social media platforms, advertisers can continue targeting their audience and attribute campaigns successfully.
With options for pre-packaged segments or customizable segments, advertisers can use keywords, locations, and more to ensure they are unlocking the full potential of their campaigns. Datonics also offers comprehensive attribution reporting and robust audience analytics on advertisers’ specific website visitor traffic.
These tools can take your targeted campaigns and bring them to the next level.