Cannabis home-based growers find passion and purpose in planting and nurturing their individual sources of cannabis. These growers develop a close relationship to cannabis and foster this by planting in personal spaces in proximity to themselves and their inner circle of friends.
While home growers may have a myriad of personal reasons for choosing this avenue, 14% of home growers cite lack of other sources as their primary impetus for growing. Another 35% say it is to grow strains of marijuana which they otherwise could not find to purchase and 35% say to avoid contaminants such as pesticides. The connoisseurs of marijuana, or 44% of home growers boast that their product simply yields a better-quality flower. Other technical reasons for home growth include 52% citing simple convenience and 46% attributing it to the lessened expense. With all this reasoning aside, 70% of home growers report growing cannabis as a pure hobby and for personal enjoyment.
Home growers scale their cannabis across the board in terms of quantity of plants. However, the normal range is centered around less than two dozen cannabis plants. The community of cannabis home-based growers connects over websites and forums that highlight education, enhanced techniques, growth journals and new products geared towards growing cannabis. While this home-based grower population is gaining steam, it is not the same population segment as commercial growers of cannabis.
Below is a snapshot of data on this audience set. For more information on the Cannabis Home Grower segment, please reach out to Datonics here.
Cannabis Consumers as Growers - Looking at the wide range of cannabis on a consumer level, 6% of consumers have turned to home growing their own flowers.
Demographics of Growers – Home growers come in three distinct groups: 1) Growers who are focused on cannabis for medical purposes are above the age of 18. 2) Social growers, who are focused on the primary desire to supply good quality and affordable cannabis for themselves and friends. 3) Employees of larger corporations that mass produce cannabis for purchase.