Elections are broken down mainly into Republican or Democratic party alignment. Therefore, politicians running for election are forced to simultaneously target values from both parties. While speaking primarily to people that currently believe in their views, candidates also try to swing people to the other side.
Below is a snapshot of data compiled on voting history that is related to Datonics senate elections audiences. For more information on these segments, please reach out to Datonics here.
Age Demographics of Voters - Age is a huge component in understanding the split between Republicans and Democrats. There are wide discrepancies between the younger demographics and older demographics when it comes to being declared Democrat, Republican or Independent.
Ethnicity of Voters Demographics - Research shows that white voters are at 81% registered Republican and 59% registered Democratic. (Pew) This is a huge contrast to African American voters who are widely registered Democratic at 84% and only 8% registered Republican. Hispanic voters tend to lie in between, with 63% being registered Democrats and 28% registered Republicans. Lastly, 65% of Asian Americans are registered Democrats with the other 27% registered as Republicans.
Gender of Voters Demographics - Gender has historically played a role in elections and may have more of a pull this year following such events as Roe vs Wade being overturned.