According to McKinsey, summer 2022 leisure travel is booming. Despite concern about macro-economic factors, such as inflation, almost 70 percent of US residents said they are going to take their vacation “no matter what.”
Hotels are central to travel and when it comes to traveler types, there are a plethora of hotel options. Below is an interesting breakdown according to popular traveler types.
For more information on the hotel travel category, please reach out to Datonics here.
Recently Retired: This audience is likely to have planned activities during their vacations. Access to a tour guide and sightseeing locations. Focused on hotel comfort and amenities.
Families: 80% of families typically travel over the summer months and holidays.
Business Travelers: Make up 12% of airline travel yet 40% of hotel guests. 66% of business travelers are college graduates with yearly income at least $80,000. 55% male with age range 30-49.
Adventure Travel: Climate and nature enthusiasts. Staying in hotels for short periods of time, are outside most of the day. Minimal accommodations needed in the room. Audiences are interested in reduced fuel costs, environmental conscious, interested in improved technology and solutions, nature seeking and aware of rising pollution issues.
Luxury Travel: Upper-class, looking for best rooms available, culture, cuisine, community, content, and customization. Also enjoy wine, art, fine dining, and fashion.