We continue our exploration of car buyers with a focus on consumers interested in electric, hybrid and green vehicles. We dive into demographics associated with this group as well as associated consumer behaviors and preferences buyers of these types of cars tend to display.
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Buyers of EVs, hybrid cars and more environmentally friendly vehicles tend to live in urban and suburban settings. They often fall into middle-age age bracket and earn more than $100K annually. Buyers of these types of cars tend to have a college degree. They also tend to have at least one other vehicle. Since charging is a consideration for these types of vehicles, buyers tend to travel short distances at a time.
Interests for this group include improved technology and solutions, recyclable and reusable products, reduced fuel costs and the environment. This group also has a high preference for nature and gravitate towards nature-seeking and outdoor activities.
California has the highest number of these types of vehicles registered on a state level, with roughly 43% of all registered vehicles falling into this category. Texas and Florida have the second and third most respectfully.