Grab your backpacks and glasses because Back-to-School season is upon us! And even though there is some uncertainty, teachers and families are projected to have strong engagement in back-to-school seasonal shopping. From new outfits and bags, to the latest in educational technology, total back-to-school spending is expected to reach $37.1B, up from $33.9B last year, an all-time high according to the National Retail Federation’s annual survey.
Using Audience Insights, Shopify merchants can harness this shopping energy into a quantifiable increase in sales! The more you know, the better you can directly target your customers. What better season to be prepared than the first day of school?
Audience Insights is a tool that gives merchants the inside scoop on who is actually arriving to their online stores. Merchants can target shoppers’ back-to-school needs to whatever specific stage they might be. While animal themed school supplies and rollie-backpacks may be a hit amongst parents shopping for their young scholars, high school students may be more in the market for higher education math tools. Having specific information about different niche demographics can help merchants leverage their advertising efforts to better resonate with their potential customers. Additionally, Audience Insights provides access to data from keyword searches that can further help target specific products to specific customers. Using Audience Insights, Shopify merchants can intimately learn the habits, likes, desires, and stages of different segments of their client base to aptly prep their marketing and products for this year’s back-to-school frenzy.
It may be a new school year, but Datonics is still ahead of the class and raising the curve on all things data!