Black Friday is on the horizon and that means lines and sales and shopping galore! While you may not be lining up outside stores the whole night to capitalize on the best promotions… who doesn’t love a great deal! Flipping the perspective to online merchants, Black Friday can be a pivotal day to increase sales and website traffic for your e-commerce site. There are no real rules for Black Friday sales, so lean into the spirit of the day and see what potential can come of it.
Some strategies include:
Set up a “Deal an Hour”, meaning changing the promotion and sales percentage every hour to encourage customers to stay engaged with your e-commerce site.
Use social media to drive customers to your different promotional strategies and deals using specific hashtags that link to your e-commerce site.
Create a gift with purchase for customers who spend a certain amount, to encourage them to push that “order” button on your e-commerce site.
And don’t forget, a “free shipping promotion” goes a long way!
While all these strategies can be helpful on Black Friday, a more targeted and strategic advertising approach would be helpful for driving sales throughout the year.
Datonics launched Audience Insights to enable e-commerce merchants to intimately get to know their customer base and make advertising decisions strategically. While Black Friday is a once-a-year event to capitalize on, knowing your audience and what drives them yearly can greatly increase your sales and customer engagement with your e-commerce site.
One specific insight that could be helpful is knowing your customers' shopping interests. For example, their store visits, value shoppers, brand loyalists, impulse buyers, and online vs retail analytics can all help you strategize how to set up and push specific campaigns for your e-commerce site. The more you know, the better you can build strategies.
Use Black Friday to capitalize on adrenaline-based shopping deals and promotions and then use Audience Insights to capitalize on knowing your audience, year-round!