A breakthrough in Safari audience targeting

  • Target North American cookieless users
  • 50% data performance boost
  • Attribute 3x more CTV & Safari campaigns
  • Get ahead of Chrome's cookie removal
How we do this Our Audiences
 

Current cookieless environment

 
  • The cookieless diet isn't just coming, it's already here.
  • Safari started phasing out the third party cookie more than ten years ago
  • And Firefox jettisoned theirs from its browser shortly afterwards.
  • Marketers have been advertising on these browsers without audience data
  • that is taken for granted within Chrome and in app environments.
  • 43% of browsers are cookieless today. By the end of next year, nearly all of browsers will be cookieless.
 

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The Safari/iPhone/Mac User

Great majority of web browsing from Apple devices are conducted on the Safari browser
iPhone users have a 44% higher household income compared to Android users
More than 50% of mobile browsing
Safari ad space costs about a third of Android ad space on the same website.
Less cluttered - fewer ads; enhanced attention per ad

Getting ahead of the cookie crumble

Safari Audience Targeting is under limited release for current Datonics and Intent IQ clients.

Schedule a consultation to learn more about how to set up a cookieless targeting campaign.