A Breakthrough In Safari Audience Targeting
- Target North American cookieless users
- 50% data performance boost
- Attribute 3x more CTV & Safari campaigns
- Get ahead of Chrome's cookie removal
Current cookieless environment
- More than 40% of publisher inventory is cookieless today.
- Publishers are paid half for cookieless inventory compared to cookied inventory.
- Datonics enables advertisers to reach these 40% of users with 1:1 audience targeting.
- Resulting in a boost in scale, conversions and ROI.
- Explore the untapped cookieless frontier.
- Safari results today. Preparation for Chrome tomorrow.
The Safari/iPhone/Mac User
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- The majority of web browsing from iPhone and Mac devices are conducted on the Safari browser
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- iPhone users have a 44% higher household income compared to non iPhone users
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- Safari browsing accounts for more than 50% of mobile usage
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- Safari ad space costs about half of Chrome ad space on the same website.
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- Less cluttered - fewer ads equals enhanced attention to each ad
Great majority of web browsing from Apple devices are conducted on the Safari browser
iPhone users have a 44% higher household income compared to Android users
More than 50% of mobile browsing
Safari ad space costs about a third of Android ad space on the same website.
Less cluttered - fewer ads; enhanced attention per ad
OUR PARTNERS
Getting ahead of the cookie crumble
Cookieless Audience Targeting is under limited release for current Datonics and Intent IQ clients.
Schedule a consultation to learn more about how to set up a cookieless targeting campaign.
Resources
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