2008 – Data Integration into DSPs begin
Programmatic advertising had announced its presence and a handful of companies were sprinting full steam ahead to provide advertisers the best targeting options. Datonics (known back then as the Almondnet data division) began integrating our data with these programmatic pioneers.
2010 – Collaboration in creation of the retargeting privacy icon
As retargeted ads started to reach mass adoption in media campaigns, the adtech industry was discussing various solutions to address consumer privacy. Our parent company had years ago conceptualized the idea of an opt out appearing on every banner ad and successfuly drove the implementation of this feature into the well recognized behavioral retargeting privacy icon.
2011 – Datonics data division is established as independent subsidiary
Almondnet spins off its data division into a standalone company, Datonics, and its technology division into a standalone company, Intent IQ.
2018 – Programmatic spend accounts for 80% of display budgets
Programmatic ad spend eclipsed 80% of total display budgets in 2018 and is projected to continue growing.
2020 – Datonics data is available in dozens of marketing platforms
Our data is utilized by thousands of brands and agencies in leading DSPs/DMPs. Additionally, Datonics data is often used as an ingredient for marketing and analytics companies on the backend on an unbranded basis.
Future – Mobile & Cookieless world
Datonics leverages cookieless technology developed by our sister company Intent IQ, which has been in market for 5+ years delivering and attributing conversions on billions of monthly advertising impressions within and across the web and mobile Safari environments, despite the lack of 3rd party cookies in such environments. The same technology will soon be applied to facilitate privacy-sensitive targeting and attribution in the Chrome browser & IDFA environments.