At the end of 2024, Datonics surveyed 167 programmatic team members on the types of third party data they use, the importance of various factors in how they select a data provider as well as their concerns and outlook on omni channel solutions.
This report will answer the following questions:
- How frequently are various types of audience data used?
- How do programmatic teams rank the factors in selecting data providers?
- How important is it for audience data providers to be omni channel enabled?
View the report to learn what programmatic teams are anticipating in 2025!
