Datonics CEO Michael Benedek has joined the Ad Council’s Analytics Committee, which provides feedback and strategic guidance to The Ad Council on measuring performance of incoming campaigns. Members of the Analytics Committee review and advise on the KPIs and related measurement strategies, which are utilized to track and demonstrate performance of new campaigns. The overall purpose is to ensure The Ad Council can measure impact which is meaningful; aligns with the objective of the communications; and can effectively be tied back to the campaign.
Other member companies of the Ad Council Analytics Committee include Morning Consult, Wells Fargo, Ampersand, Quantcast and more.
“A strategic data-driven approach is more important than ever to ensure campaigns are optimized and meeting objectives. I am honored to be part of the Ad Council’s Analytics Committee and help to make the most impact possible towards the various important causes the group supports,” said Michael Benedek.
Michael Benedek joined the Ad Council’s Leadership Council in October 2023.
For more than 80 years, the Ad Council convenes creative storytellers to educate, unite and uplift audiences by opening hearts, inspiring action and accelerating change around the most pressing issues in America. Since the non-profit’s founding, the organization and its partners in advertising, media, marketing and tech have been behind some of the country’s most iconic social impact campaigns – Smokey Bear, A Mind Is a Terrible Thing to Waste, Love Has No Labels, Tear the Paper Ceiling and many more. With a current focus on mental health, gun safety, the opioid epidemic, skill-based hiring and other critical issues, the Ad Council’s national campaigns encompass advertising and media content, ground game and community efforts, trusted messenger and influencer engagement, and employer programs, among other innovative strategies to move the needle on the most important issues of the day.