Datonics Research - Black Friday 2024

Black Friday has evolved into a dynamic shopping phenomenon, blending early online trends and digital convenience with the traditional excitement of in-store experiences. Datonics is ready to enhance the strategies, empowering brands to create impactful campaigns that resonate with consumers, drive engagement, and foster loyalty during this pivotal holiday shopping season.

Top Cyber Week 2024 Shopping Insights

  • The Surge in Online Shopping Trends: Online shopping has been on the rise for years, and in 2024, Statista reports that over 52% of consumers are expected to shop on their mobile phones this Black Friday. However, the share from desktop and other devices remained nearly the same, totaling over 46%. This is why it’s crucial for marketers to focus on targeting online audiences this year.

  • The wide range of shopping methods: According to Statista, 47% of consumers are planning to reach the best Black Friday and Cyber Monday deals using online shopping websites. The survey also reveals that 44% of participants are most likely to notice Black Friday and Cyber Monday promotions through online ads and social media. Meanwhile, 39% of U.S. shoppers plan to take note of retailer websites and apps during these shopping events in 2024.

  • AI Captivates Shoppers: AI-driven, seamless, and personalized shopping experiences have been key drivers of online growth and customer profitability. In fact, $51 billion of global online sales were shaped by AI technologies, including targeted promotions, tailored product suggestions, and generative AI-powered customer service chatbots, says Salesforce.

  • Department Stores Rush: In 2023, department stores were among the top destinations for Cyber Week shoppers, attracting 40% of consumers. This year is not going to be an exception, based on the survey conducted by Queue-it.com. According to data from DriveResearch, Amazon (85%) and Walmart (59%) are expected to be the leading destinations for online shopping during Black Friday and Cyber Monday this year. Other popular retailers shoppers are likely to visit include Target (57%), Best Buy (29%), and Kohl’s (28%)

What can Datonics offer this year?

According to Capital One Shopping’s research, approximately 139 million Americans plan to shop on Black Friday, with an average spend of around $480. The best option for advertisers will be to use Datonic’s main pre-packed segments:

Shopping Intent > Holiday and Special Event Shoppers > Cyber Week (300305)

Shopping Intent > Holiday and Special Event Shoppers > Cyber Week > Black Friday (300345)

As online shopping continues to reach new heights, we recommend using our take-off-the-shelf segments, which are specifically designed to connect with the online shopping experience:

Shopping Intent > Etail (300100)

Shopping Intent > Value Shoppers (300200)

Shopping Intent > Value Shoppers > Coupon Shoppers > Online Coupon Shoppers (300205)

Department stores have solidified their place as a top destination for shoppers during Cyber Week, with many consumers turning to these retail giants for both in-store and online deals. Department stores continue attracting a significant portion of Cyber Week shoppers, offering a wide variety of products across categories like clothing, electronics, home goods, and more. At Datonics, we specialize in creating tailored segments that are designed to meet your specific needs:

Location Visitors > Department Store Shoppers > Amazon (Custom)

Location Visitors > Department Store Shoppers > Walmart (Custom)

Location Visitors > Department Store Shoppers > Target (Custom)

Location Visitors > Department Store Shoppers > Costco (Custom)

Location Visitors > Department Store Shoppers > BJs (Custom)

Location Visitors > Department Store Shoppers > Sam’s Club (Custom)