With the economy looking uncertain, consumers are tightening their purse strings. An industry that is gaining from this trend are restaurants in the “casual dining,” “fast casual” and “quick service restaurant” categories. Consumers are frequenting these establishments more due to budget concerns and the ability to get greater value.
According to a recent article in the Wall Street Journal, brands including Kraft Heinz, Burger King and KFC are ensuring wide availability of products and introducing new low-cost deals to meet consumer needs. Bloomin Brands – owner of Outback Steakhouse, Carrabba’s Italian Grill, Bonefish Grill and Fleming’s Prime Steakhouse and Wine Bar – recently announced that the company will be keeping prices steady throughout 2023.
Datonics Data Segments
To help marketers reach cost-conscious consumers, Datonics offers a wide range of data segments that are tailored specifically to various attributes such as demographics, food store and discount store location visitors, fast food enthusiasts, shopping intent such as value shoppers and retail shoppers, shopper lifestyle preferences and more.
By selecting such data segments, marketers can better communicate with audiences who are looking for a bargain and the best value. This type of data usage can introduce customers to new brands and raise awareness of new deals to those already familiar.
To finetune further, Datonics offers the ability to create custom data segments that can dive even deeper into a specific data segment or entirely new categories. For example, brands looking to reach cost-conscious shoppers in a specific region with specific preferences – say family shoppers in a suburb of Detroit - can create custom segments focused on these preferences. Brands can also react to weather and seasonal changes by adjusting segments in reaction to an event – such as a big storm – that may drive people to off-premise for their meals.
For more information on Datonics Data, please check out our site or reach out to us here.