Fall is in the air and that means Halloween is right around the corner! Who doesn’t love dressing up, trick-or-treating and pumpkin decorating? Telling scary ghost stories and decorating the whole house with cobwebs is always a family favorite. What is it about this spooky season that just brings everyone together?
The one thing that makes Halloween so unique is that we all put on masks and have trouble knowing who really is behind those masks. In that sense, interacting with e-commerce shoppers can feel like a Halloween mask party, because you never really know who's behind the masks and what kind of customers you are dealing with.
With Audience Insights, all that has changed for Shopify merchants.
Audience Insights strips the “masks” that are so common to e- commerce merchants and allows them to really get to know their visitors. Audience Insights is the first Shopify app that allows you to unlock deep audience profiles, and gives insight such as the age, gender, marital status, education, and upcoming life events of your customers. The interest dashboard pushes this data further and gives insight into your customers' style and fashion preferences, travel preferences, content consumption, and more! It really is incredible what you can do, once you know who you’re dealing with. So don those masks, eat the pumpkin pie, and have a happy Halloween from the Datonics team to you!