Data Portfolio

The foundation of Datonics audience solutions is built from a diverse portfolio of data sources. Identifying audiences from numerous touchpoints allows us to increase both the accuracy as well as the reach of our dataset.

ONLINE SIGNALS

Web Activity Data

Datonics was one of the first companies to help publishers monetize their audiences off their websites more than a dozen years ago. Today, we receive web visitor signals from tens of thousands of publisher sites, allowing us to collect the online keyword interactions on these publisher pages (shopping sites, product review sites, search comparison engines, vertical content sites, etc) and classify the users into relevant segments on a non-modeled and one to one basis.

Location Data

Our SDK-based data allows marketers to reach consumers based on their visitation behavior in the physical world. Reach current and new customers based on the brand or type of store they have visited.

Web browsing classification process

OFFLINE SIGNALS

Transaction Data

In a world where we see disparity between consumers' stated preferences vs revealed preferences, there is no dataset more convincing than past purchase data which comes from purchase panels with credit card links, scanned receipt data, emailed receipt data and brand supplied data.

Loyalty Data

Target users based on their brand affinities and loyalty preferences, sourced from loyalty cards, frequency of visits and frequency of purchase data

OTHER SIGNALS

Additional classification signals
   VEHICE PURCHASE
REAL ESTATE
TAX ASSESSMENTS
VOTER REGISTRATION
UTILITY CONNECTIONS
BILL PROCESSORS

    BRAND COOPERATIVES
WEBSITES SHARED DATA
AGGREGATED CREDIT INFORMATION
AGGREGATED MOTOR VEHICLE INFORMATION
CENSUS DATA

   PUBLIC RECORDS
PROPERTY/REALITY RECORDS
PROPRIETARY CHANGE OF ADDRESS/NEWMOVERS
SURVEY DATA(SELF-REPORTED)
VEHICLE REGISTRATION