At the end of 2023, Datonics surveyed 178 programmatic team members on the types of third party data they use, the importance of various factors in how they select a data provider as well as their concerns and outlook on cookieless solutions.
This report will answer the following questions:
- How frequently are various types of audience data used?
- How do programmatic teams rank the factors in selecting data providers?
- How concerned are teams about disruption in their data strategy?
- What are teams expecting in a cookieless world and how are they preparing for it?
View the report to learn what programmatic teams are anticipating in 2024!
