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Datonics pioneered the distribution of audience data to DSPs in the dawn of the programmatic age.

OUR PARTNERS

  • Accuracy

    150+ granted ad tech patents in data collection, classification, distribution and targeting. Back to back winner of Adexchanger’s best identity technology in 2023 & 2024 via sister company Intent IQ.

  • Breadth

    Datonics 1,500+ off the shelf segments and dexterity in delivering custom segments empower demand side partners with best in class audience solutions that their clients count on and are familiar with.

  • Integration

    Whether it’s your first audience partnership or you’re a seasoned veteran looking to complement your offerings, our integration team will walk you through a flexible, light weight integration process.

Demand

Datonics has dedicated sales and client services team members engaged with media buyers from holding companies, independent agencies and brands. Learn how we can drive business to your emerging platform.

Powering The Best

Madhive calls Datonics their 3P Data Compass

  • Madhive states “Datonics' 3P data acted like a compass, guiding us towards new potential viewers — and ultimately 2.7 million unique viewers across the entire flight.”

Expanding reach with 3P data

Madhive was aware that their 1P list lacked the scale required to deliver an effective campaign and turned to 3P data sources to build a unique profile for their target audience. They partnered with Datonics, blending job titles, industries, and income.

Vistar Media Taps Into Datonics Audiences

Datonics and Vistar Media partnered to provide OOH advertisers geo data tied to hundreds of demo, intent, life stage, lifestyle and behavioral audiences, ensuring the best screens are purchased to get the right people seeing the right ads at the right time.

"Datonics audiences have been a great feature for us to share with our clients, enabling us to give them real audience insights that ensure their out-of-home campaigns reach the right people in the right places at the right time."

- Amanda Flugstad-Clarke | Director, Data Partnerships 

Connect with Datonics

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