DIGITAL DATA PIONEERS

Curation Packages

Auction Packages

SPO, Curation, and PMPs

SSP Creates Deal IDs

  • Datonics Segments applied directly to your seat on the SSP(s) of your choice

  • You build the PMP deals that you send to your DSP seat for activation

Datonics Creates Deal IDs ( i.e. Managed Service )

  • Datonics builds and manages the PMP deals and sends them to your DSP seat

  • Datonics builds deals based on your guidance and parameters

Enrich curated PMP packages with Datonics Audience segments ( Syndicated and/ or Custom ) by direct delivery to SSP

  • You push the PMP deals to your own DSP Seat for Activation

  • Datonics pushes fully curated deal IDs to your DSP seat ID and manages optimization

Transparency

As more DSPs automate audience and publisher targeting, advertisers can take back control into who and where their ads are targeting with curation packages. Never lose visibility into what drives performance.

Scale Projection

Do away with the guesswork. With exact publishers and audience targeting merged into a package, advertisers can now see the available volume prior to launching their campaigns.

Simple Setup

Auction packages are quick and simple to activate. The Datonics team sets up your campaign according to agreed upon parameters and you receive a deal ID to plug into your DSP of choice.

3 Step Setup

The PMP Checklist

  • Destination (DSP + Seat)
  • Flight dates
  • Ad Formats (Video, Banner, Native)
  • Channels (Web, Mobile Web, Mobile App (iOS and/or Android), CTV)
  • Browsers
  • Audiences
  • Geo (optional)
  • Publisher + Category filters (optional)
  • Any other filters (optional)

Connect with Datonics

Tell us a little about yourself and we'll connect you with an expert who can share more about our data and answer any questions you have.