Empower your clients with the best data

You can’t have a leading advertising platform with second class data. Datonics audiences are used to enhance ad buying, analytics and algorithmic models in dozens of adtech’s leading platforms. We enable marketers with a full suite of data types with 80% coverage in North America.

 

How we do this

Audience Pioneers – Our History

Our parent company Almondnet was founded in 1998, on the vision of a future where digital advertising would be conducted on a 1:1 basis. Almondnet data and technology amassed over 100 adtech patents by the dawn of the programmatic age. In 2011, Datonics was formed to be the data arm of Almondnet and has been fueling DSPs with audience data since the nascent stages of real time bidding. 

Technology

Datonics is much more than a data provider, we are a full stack data company built with in house data collection, identity resolution and distribution technology. We have the infrastructure to distribute data safely, at scale and with the customizations that our partners need directly into their platforms – no middlemen, no third party tech required.

Data Portfolio

The foundation of Datonics audience solutions is built from a diverse portfolio of data sources. Identifying audiences from numerous touchpoints allows us to increase our accuracy, reach as well as our ability to adapt to legal, privacy and technological changes that occur in the industry.

Cookieless

Datonics is the first and only data provider with the technology and partnerships that can enable audience targeting in cookieless environments. Learn how we can help your clients improve their performance in Safari today and prepare for the sunset of the Chrome cookie in 2024. 

CTV Platforms

Programmatic Platforms

Social Platforms

 
  • Robust data set covering 1,300+ segments
  • Customizable parameters to plug seamlessly into your database
  • No third party distributors means minimized volume loss and maximized scale
  • Flexible pricing models

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