Giving Tuesday, often stylized as #GivingTuesday, is a global movement that encourages people to donate money, time, goods, or their voice to support important causes. It takes place on the Tuesday after Thanksgiving in the United States, following the widely recognized shopping events of Cyber 5 with standout days including Black Friday and Cyber Monday.
The idea is to create an international day of charitable giving at the start of the holiday season. Launched in 2012, Giving Tuesday harnesses the power of social media and the generosity of people around the world to bring about real change in their communities. It also provides a platform for charities and non-profit organizations to raise funds and awareness for their causes.
Donation Statistics:
U.S. donors gave $3.1 Billion to nonprofits on Giving Tuesday 2022.
Over $1 Billion was donated online.
On average, Giving Tuesday donation volume has grown by 65% each year.
A record 35 million adults participated in Giving Tuesday 2022
Giving Tuesday had participants in a record 85 countries during 2022.
In 2022, 36% of participants in the U.S. gave money, 20% donated goods, and 18% volunteered.
82% of organizations used Giving Tuesday to try something new. For example, new tech or strategies to reach new supporters.
84% of those aware of Giving Tuesday report that the movement inspired them to give more.
Datonics:
Datonics is proud to support multiple charitable organizations ranging from The Ukrainian Employment Relief Program, aiding refugees fleeing from the conflict in Ukraine, to Team Daya, building primary schools in remote regions of the world, to nonprofit organizations such as Futures & Options, NORML, One Tree Planted, Girls Who Code, Center for Employment Opportunities, and the Nature Conservancy.
Datonics also recently joined the Ad Council and our CEO Michael Benedek became part of the group’s Leadership Council. The Ad Council is an industry group dedicated to inspiring action and accelerating change around the most pressing issues in America. Since the non-profit’s founding, the organization and its partners in advertising, media, marketing and tech have been behind some of the country’s most iconic social impact campaigns – Smokey Bear, A Mind Is a Terrible Thing to Waste, Love Has No Labels, Tear the Paper Ceiling and many more.
At Datonics, we believe that corporate involvement in social causes goes beyond mere philanthropy; it's an integral part of building a sustainable and equitable future.
As Giving Tuesday continues to grow, we remain dedicated to exploring new avenues and strategies to maximize our impact and inspire others in the corporate world to join this remarkable movement of giving and change.
Recommendations for Businesses:
Giving Tuesday represents a significant opportunity for businesses to engage with and contribute to their communities, demonstrating corporate social responsibility and building a positive brand image. The remarkable growth and widespread participation in this movement, as evidenced by the substantial donation statistics, highlight the increasing importance and impact of Giving Tuesday. For businesses, participating in Giving Tuesday is not just a charitable gesture; it aligns with strategic business interests. Engaging in this day of giving can boost employee morale, enhance brand loyalty among consumers, and create meaningful partnerships with non-profit organizations.
The spirit of innovation and experimentation that many organizations embrace on Giving Tuesday—using new technologies and strategies—also offers a platform for businesses to innovate in their philanthropic efforts. By participating in Giving Tuesday, businesses can showcase their commitment to social causes, foster a culture of giving, and potentially attract a more socially conscious customer base. Ultimately, Giving Tuesday is more than a day of philanthropy; it's a beacon of hope and a testament to the collective power of generosity, making it an essential part of any business's social impact strategy.