As a new member of the Ad Council’s Leadership Council, Benedek joins an exemplary group of media, marketing and tech executives committed to using their power for good, their talents for good, and their products for good. Leadership Council members leverage their companies’ reach and resources to activate campaigns and share key learnings, insights, and capabilities in support of the Ad Council’s work to address critical social issues.
Benedek’s appointment was highlighted at the recent Ad Council Board Meeting alongside others who recently became members of the Leadership Council and Board of Directors. The full roster of new appointees was announced via their press release.
The Ad Council convenes creative storytellers to educate, unite and uplift audiences by opening hearts, inspiring action and accelerating change around the most pressing issues in America. Since the non-profit’s founding, the organization and its partners in advertising, media, marketing and tech have been behind some of the country’s most iconic social impact campaigns – Smokey Bear, A Mind Is a Terrible Thing to Waste, Love Has No Labels, Tear the Paper Ceiling and many more. With a current focus on mental health, gun safety, the opioid epidemic, skill-based hiring and other critical issues, the Ad Council’s national campaigns encompass advertising and media content, ground game and community efforts, trusted messenger and influencer engagement, and employer programs, among other innovative strategies to move the needle on the most important issues of the day.
Michael Benedek remarked:
I am truly honored and excited to be part of this organization and group of peers. I firmly believe in the power of doing good and giving back. This has been a big focus for us at Datonics, where we often make it a point to organize our team building initiatives around charitable activities. We have taken part in local food drives, have worked with local businesses to help through tough economic conditions and have directed our internship program to focus on inner city schools.
I have also been personally involved in Team Daya – an organization devoted to building primary schools in the most impoverished places across the globe. We have traveled to remote locations for school builds in Senegal and Guatemala and are planning our next trip to Nepal next year.
I look forward to exploring other ways that Datonics can give back, including using our data to empower the campaigns of the Ad Council.