Datonics Audiences

Available for activation in programmatic, CTV, digital audio, DOOH & social environments.

Your marketing recipes deserve the richest data ingredients

Datonics 1,200+ syndicated audience segments covers 90% of North American households. We are powered by an in house ID graph awarded Adexchanger’s best identity solution in 2023 and 2024.

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Sourcing & Methodology

Direct Integrations

Minimum wait. Maximum scale.

Datonics has been directly integrated and distributing audience data to DSPs since 2009.

  • Accuracy

    170+ granted patents covering numerous areas of the targeting landscape and ecosystem, via parent company AlmondNet, Inc. Back to back winner of Adexchanger’s best identity technology in 2023 & 2024 via sister company Intent IQ.

  • Scale

    A diversified portfolio of online and offline data along with multi-sourced identifiers (cookies, MAIDs, email hashes, IPs) is amplified by the industry’s #1 ID graph.

  • Customization

    Direct distribution into DSPs allows Datonics to create custom audiences as well as aggregate multi-segment targeting to reduce your costs.

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Activation Environments

  • Programmatic Audiences

    Scale, accuracy and speed with 1.5k prepackaged audiences and unlimited custom audiences.

  • TV Audiences

    Programmatic and I/O based  Data built on IP, HEM, and more ensures high fidelity match across channels.


  • Social Audiences

    Full audience targeting and attribution solution for the Facebook/Instagram platform.

  • OOH Audiences

    Optimize inventory using high quality data to buy the right board.

  • Enrichment

    Fuel your first party data to pinpoint your highest valued personas.

  • Insights

    Discover the potential of data-driven insights for informed decision-making.

Resources

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