Michael Benedek speaks at SMX Toronto
Datonics CEO provides tips on search retargeting strategies
NEW YORK – Online data company Datonics (www.Datonics.com) CEO Michael Benedek participated at Search Marketing Expo, SMX Toronto, discussing search retargeting techniques and best practices on a panel titled “Remarketing & Retargeting: The New Behavioral Ads.”
Benedek, along with fellow panelists, explored retargeting by sharing ideas on how to better personalize advertising in a privacy-sensitive manner with a combination of search, display and other online ads.
“Search Retargeting is a form of behavioral advertising that enables marketers to engage with interested consumers who might not be familiar with their brand,” explained Benedek. “Our data-using partners have seen success across numerous verticals. Using our Post-Search® Retargeting solution to build custom segments using their own keyword lists enables Datonics partners to engage with in-market consumers during the majority of time they spend online, while browsing display inventory.”
SMX Toronto is a search marketing industry conference that was held this year from April 25 – 26, 2012 in Toronto, Canada. The show provides a face-to-face forum where participants learn the essentials of paid search and search engine optimization, as well as successful search business strategies, search analytics, new media, platforms and technology.
Datonics (www.Datonics.com) is the Internet’s leading aggregator and distributor of highly granular and proprietary behavioral purchase intent, search and life-stage data. Datonics’ 350+ pre-packaged segments and unlimited number of custom keyword-based segments facilitate the delivery of highly relevant, privacy-sensitive ads to online consumers. Datonics is headquartered in New York City, with a research and development center in Tel Aviv, Israel. Datonics is a member of the Network Advertising Initiative (NAI). For more information, visit www.datonics.com
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