For Immediate Release

Michael Benedek speaks at DMA 2012

Datonics CEO discusses the evolution and future of online privacy

NEW YORK – Online data company Datonics (www.Datonics.com) CEO Michael Benedek participated in the Direct Marketing Association's DMA 2012 annual conference, by leading a roundtable discussion on the evolution and future of online privacy. DMA's annual conference is a global event for real-time marketers, held this year from October 13 - 18, 2012, at the Mandalay Bay Hotel and Casino in Las Vegas.

During the discussion, Benedek emphasized the importance of government-industry cooperation and the benefits of self-regulation for protecting and promoting consumer privacy.

“The consumer is king--- whether you are a business-to-business or business-to-consumer company,” maintained Benedek. “Therefore, the consumer must be comfortable with how the ecosystem operates.”

DMA’s annual conference hosts sessions, keynote speeches and case studies that span all aspects of marketing strategy and consumer engagement. Benedek’s discussion this year was featured alongside other experts who covered topics ranging from digital marketing to targeting consumer behavior.

About Datonics

Datonics (www.Datonics.com) is the Internet’s leading aggregator and distributor of highly granular and proprietary behavioral purchase intent, search and life-stage data. Datonics’ 350+ pre-packaged segments and unlimited number of custom keyword-based segments facilitate the delivery of highly relevant, privacy-sensitive ads to online consumers. Datonics is headquartered in New York City, with a research and development center in Tel Aviv, Israel. Datonics is a member of the Network Advertising Initiative (NAI). For more information, visit www.datonics.com

For press information, please contact:

Gina Preoteasa
Trylon SMR
Tel: 212/905-6060
Gina@trylonsmr.com