Datonics CEO speaks at Digital Hollywood
Michael Benedek shares insights on relevant display advertising
NEW YORK – Online data company Datonics (www.Datonics.com) CEO Michael Benedek spoke on a panel titled “Advertising Analytics and Contextual Media: Social Media and Virtual Economies, Mobile, Search, Video Search and Hypertargeting” at the Digital Hollywood Fall conference which was held in Marina del Rey, California, from October 15 – 18, 2012.
On the panel, Benedek offered insight on the evolution of advertising campaign performance, monitoring, and measurement, comparing and contrasting various commonly used quantitative and qualitative metrics.
“While it is fashionable to discuss the evolution from quantitative to qualitative metrics, at the end of the day quantity matters--- whether we are measuring clicks, conversions, views, likes, followers and so on,” said Benedek. “We are in the data business, which is a good thing, since quality data leads to the metrics that advertisers, publishers, and their representative agencies and networks are working towards.”
Digital Hollywood is a premier entertainment and technology conference, with multiple shows throughout the year. Digital Hollywood debuted in 1990, and has over 15,000 top executives in the film, television, music, home video, cable, telecommunications and computer industries attending its various events each year.
Datonics (www.Datonics.com) is the Internet’s leading aggregator and distributor of highly granular and proprietary behavioral purchase intent, search and life-stage data. Datonics’ 350+ pre-packaged segments and unlimited number of custom keyword-based segments facilitate the delivery of highly relevant, privacy-sensitive ads to online consumers. Datonics is headquartered in New York City, with a research and development center in Tel Aviv, Israel. Datonics is a member of the Network Advertising Initiative (NAI). For more information, visit www.datonics.com
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