1. We collect non personally-identifiable consumer data from data provider partners that own commercially-valuable data.
2. We classify collected information into our proprietary prepackaged segments.
3. We make the requested data available to our data-using partners (leading display/video ad networks, exchanges, DSPs, agency trading desks, etc.) who use it to deliver ads that are relevant to consumers.
For example, if a user searches for “Lexus SC-400” on one of our partner auto sites, that user would be classified into our “luxury auto” segment or one of our make/model segments of “Lexus”. We would then enable our data-using partners that have requested data on “luxury auto” users to deliver relevant, privacy-sensitive ads to those consumers on other sites.