Datonics CEO Speaks At Digital Hollywood Fall ’14
Category : Press Releases
Michael Benedek discusses advancements in online data and targeting
NEW YORK (October 23, 2014) – Today, online data company Datonics (www.Datonics.com) CEO Michael Benedek will speak on a panel titled Advertising Analytics and Contextual Media: Social Media, Mobile, Search, Video Search and HyperTargeting” at the Digital Hollywood Fall conference held in Marina del Rey, California from October 20 – 23, 2014.
On the panel, Benedek will discuss the advancements made this year to data available to marketers and the innovative ways marketers are using third-party data to target new customers online.
“This year, various new targeting methods on desktops and across devices have been introduced and marketers are now navigating how to incorporate these into their campaigns,” said Benedek. “With these advancements, third-party data remains a staple in most online advertising campaigns, since marketers can’t rely on just their data or the data of just one publisher or other ad partner. I look forward to discussing how marketers can take advantage of all their options with my fellow panelists.”
Digital Hollywood is a premier entertainment and technology conference, with multiple shows throughout the year. Digital Hollywood debuted in 1990, and has over 15,000 top executives in the film, television, music, home video, cable, telecommunications and computer industries attending its various events each year.
Datonics (www.Datonics.com) is the Internet’s leading aggregator and distributor of highly granular and proprietary behavioral purchase intent, search and life-stage data. Datonics’ 350+ pre-packaged segments and unlimited number of custom keyword-based segments facilitate the delivery of highly relevant, privacy-sensitive ads to online consumers. Datonics is headquartered in New York City, with a research and development center in Tel Aviv, Israel. Datonics is a member of the Network Advertising Initiative (NAI). For more information, visit www.datonics.com.
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